Hello, Jay Lock here. I’m an independent branding consultant and designer with over 20 years of experience at top global agencies. I help brands connect to audiences with compelling brand stories.

Understanding the bigger picture, unpacking a challenge and solving branding problems is where my passion lies. Building out ideas from strategic thinking to create design solutions that not only look great but also communicate a clear brand narrative.

Whether that’s a full rebrand, an update, a complex infographic, a social asset, or a full set of printed materials, I enjoy the challenge of making information feel simple and accessible. 

I have worked across many sectors, from arts and entertainment to infrastructure, utilities, sports and beauty. Picking up many industry awards along the way, including the prestigious D&AD Black Pencil and Gold Cannes Lions. 

While working across multiple industries, I’ve realised that one thing remains the same: collaboration is key. You are the expert in your field, and I bring my expertise to help you connect your vision with strategic ideas and impactful branding.