Current Health is a UK-based platform that helps providers like the NHS deliver hospital-level care at home. Its technology combines ICU-grade remote monitoring with 24/7 clinical support to enable early intervention, reducing admissions and shortening hospital stays.

After being acquired by Best Buy Health, the brand needed to evolve, aligning more closely with the parent identity while staying true to its purpose: Enriching and Saving Lives Through Technology and Meaningful Connection.

Working closely with Current Health’s creative team, we developed a new design language centred around the icon from its logo, reimagined as the Affinity Loop. This became a dynamic graphic, using Best Buy Health’s colour gradients to add depth and motion, symbolising continuous monitoring and a cradle of care.

The refreshed identity was rolled out through a full toolkit of templates, iconography and collateral. Minimalist yet expressive, it unites Current Health 
with Best Buy Health’s master brand while retaining its distinct recognition and purpose.